Landowner Letters Are Trending For All the Wrong Reasons

In today’s social media environment, the first touchpoint in a community carries a lot of significance. We’re increasingly seeing landowner letters and land agents’ contact information shared publicly online, sparking opposition or unwanted attention before a project can even get a toehold.

We counsel our clients to take proactive steps before releasing land agents – including alerting community leaders about a potential project and using our research tools to identify opponents or other red flags in the area of interest.

This context equips land agents to anticipate concerns, prepare for questions and ultimately foster more productive, authentic conversations from the very start.