AM/FM Radio Resonates in Rural Communities
A recent Edison Research Share of Ear study dug into how Americans engage with audio throughout the day. While mobile device listening dominated in urban and suburban areas, the study revealed a different story in rural communities: AM/FM radio continues to be an important medium for rural areas, matching the popularity of mobile device listening. The takeaway: When planning outreach for projects in rural areas, don’t overlook local radio. It remains a trusted, high-reach


Landowner Letters Are Trending For All the Wrong Reasons
In today’s social media environment, the first touchpoint in a community carries a lot of significance. We’re increasingly seeing landowner letters and land agents’ contact information shared publicly online, sparking opposition or unwanted attention before a project can even get a toehold. We counsel our clients to take proactive steps before releasing land agents – including alerting community leaders about a potential project and using our research tools to identify oppo


Aileron Helps Pass Illinois’ Clean and Reliable Grid Affordability Act (CRGA)
Aileron was proud to support the Clean Grid Alliance’s work to pass Illinois’ Clean and Reliable Grid Affordability (CRGA) Act. Our team led statewide communications and public affairs, working alongside industry partners, labor, NGOs, environmental groups and consumer advocates to pass this bill on October 30. The legislation is expected to save consumers at least $13 billion in electricity costs over the next 20 years according to an analysis from the Illinois Power Agency.


Don't Let Extraterritorial Jurisdiction (ETJ) Get in the Way
Extraterritorial jurisdiction, or ETJ for short, allows municipalities to regulate development outside of their formal boundaries. The rules vary by state. For example, a city of 25,000 in North Carolina can choose to extend an ETJ three miles from its boundaries. In Arkansas, towns with 8,000 residents have jurisdiction one mile outside their corporate boundaries. Understanding where an ETJ applies and how it is exercised is an important early step in project siting and perm


How Opposition Grows in Private Facebook Groups
Private Facebook groups are the most common tool that clean energy opponents use for organizing. When projects are still in their infancy, opponents use Facebook to quickly organize outside of the public eye - recruiting followers, setting the narrative and stoking fear. Our team found common threads in how private Facebook groups commonly operate: In their early stages, opposition will post in public community groups to recruit followers, some offering gift cards or giveaway


Navigating a Moratorium
Learn about how to navigate BESS moratoriums.





