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NEW YORK TIMES: SMS Assist, a No-Glamour Start-Up, Becomes a Unicorn

Chicago’s latest unicorn is all about grit.

Unicorns – or private, venture capital-backed companies that are valued above $1 billion – are often defined by flashy new technology or millions of users, and often based in Silicon Valley. But the ones based in the Midwest have tended to be more about sprinkling digital dust on the dirtiest industries.

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