STRATEGIES & IMPLEMENTATION:

 

When SMS Assist's chairman Mike Rothman purchased the company in 2004, it was a floor care company with only a handful of employees serving select retail clients. By prioritizing technology and continuous innovation, SMS Assist rapidly expanded into new services and markets to become one of Chicago’s fastest growing tech companies.

 

To tell the SMS Assist story and build its reputation as a leading industry disruptor, the company hired Aileron Communications to provide:

 

• Message development and strategy for internal and external communications

• Executive positioning and media training for C-suite and leadership teams, securing key placements in national and trade media

• Media relations and outreach strategy for executive hires, promotions, investments and company milestones

• Strategic counsel for advertising, website development, branding and messaging

 

THE RESULTS:

 

As a result of our ongoing collaboration with SMS Assist, the company continues to strengthen its reputation as an industry innovator. Recent accomplishments include:

 

• Ranked on the Forbes Cloud 100 List two years in a row (2016 and 2017) and one of the fastest-growing companies in North America on the Deloitte Technology Fast 500™ three years running (2015, 2016 and 2017).

• High-profile coverage in Forbes, Fast Company, New York Times, Crain’s Chicago Business, Bloomberg, CNBC, Reuters and others

• Articles from top SMS executives in leading trade publications, including Facilities Maintenance Journal and PRSM Magazine

• Awards and recognitions:

  • 2017 ITA CityLIGHTS Award Winner, Lighthouse Award, Illinois Technology Association

  • 2017 Bronze Stevie® Award, Most Innovative Tech Company of the Year category, Annual American Business Awards

  • 2016 Entrepreneur of the Year® 2016 Technology Award, Midwest (Mike Rothman), Ernst & Young

  • 2015 Moxie Award, Best Enterprise Company, Built in Chicago