Pritzker Group

Pritzker Group, led by J.B. and Tony Pritzker, has three principal investment teams: Private Capital, which acquires and operates leading North America-based companies; Venture Capital, which provides early-stage and growth venture funding to technology companies throughout the United States; and Asset Management, which partners with top-performing investment managers across global public markets.


Pritzker Group brings significant resources, expertise and credibility in building businesses and is an ideal partner for entrepreneur- and family-owned companies.




Pritzker Group’s investment teams have a shared vision of creating long-term value, though each team brings a unique business focus with a distinct set of needs. Aileron Communications has long served as the PR firm of record for Pritzker Group for more than a decade with a recent focus on efforts with the Private Capital and Venture Capital teams as they continue investing in entrepreneurial success and driving long-term growth for their families of companies.


Unlike traditional private equity firms, Pritzker Group Private Capital takes a long-term approach to building leading middle market companies. To position them as a leading family investment office we provide:


  • Reputation management and media relations services to the Private Capital team, emphasizing the firm’s permanent, proprietary capital base

  • Communications counsel and media training, including partnering with firm leadership to develop key messages and narratives to drive Private Capital’s mission and vision

  • Messaging and strategic planning to identify editorial, speaking and thought leadership opportunities for leaders from Private Capital and its diverse family of companies


Similar to the Private Capital team, Pritzker Group Venture Capital provides growth capital to help entrepreneurs build successful companies. We help the Venture Capital team with:


  • Media relations, including training, planning, outreach, reactive responses to media inquiries, interview and media appearance coordination, and media monitoring

  • Rebranding and messaging for a major initiative to reflect a broadened mission and more cohesive identity with Pritzker Group.

  • Developed messaging and publicly launched rebranding from New World Ventures to Pritzker Group.




Pritzker Group Private Capital has emerged as a leader distinct from traditional private equity and family office models with significant coverage and ongoing reporting in targeted, top-tier media within key markets.


Pritzker Group Venture Capital underwent a successful rebranding effort to be better aligned with Pritzker’s overall vision for their companies. With higher visibility and reach, the team has received top-tier media coverage as it grows its team and expands its investment portfolio.


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